Social Media isn't just a fad; it's a fundamental shift in the way we communicate.
The ROI (Return on Investment) of Social Media in your business will still exist in the years to come.
ARE YOU READY???
SOCIAL MEDIA ICONS
Below are some of the most popular Social Media’s available for all types of businesses:
Company Facebook Page
Company LinkedIn Page
Company YouTube Video(s)
Company Twitter Page
Create and Update your Social Media Network or have us take care of it for you.
What is Facebook?
Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.
Why use Facebook?
Have you ever wondered why people like using Facebook? After all, there are already lots of other ways to communicate online, such as email, instant messaging, and so on. What makes Facebook unique is the ability to connect and share with the people you care about at the same time.
For many, having a Facebook account is now an expected part of being online, much like having your own email address. And since Facebook is so popular, other websites have worked to integrate Facebook. This means you can use a single Facebook account to sign in to different services across the Web.
What is LinkedIn?
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
A LinkedIn member’s profile page, which emphasizes employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship.
With basic membership, a member can only establish connections with someone he has worked with, knows professionally (online or offline) or has gone to school with. Connections up to three degrees away (see six degrees of separation) are seen as part of the member's network, but the member is not allowed to contact them through LinkedIn without an introduction. Premium subscriptions can be purchased to provide members with better access to contacts in the LinkedIn database.
LinkedIn was co-founded by Reid Hoffman, a former Executive Vice President in charge of business and corporate development for PayPal. The site, which was launched in May 2003, currently has over 300 million members from 200 countries, representing 170 industries. According to Reid Hoffman, 27 percent of LinkedIn subscribers are recruiters.
What is YouTube?
YouTube allows billions of people to watch, discover and share originally-created videos. You Tube provides a forum for people to connect, inform and inspire others across the globe. YouTube acts as a distribution platform for original content creators and advertisers of any size. It was launched in May 2005.
Why use YouTube?
YouTube is now the second-most popular search engine, next to Google. And that means there has never been a better time to put some of your B2B marketing or public relations efforts in YouTube! Research and current trends all support the demand for information to be quick, easily accessible and visual—which is why YouTube is so great!
What is Twitter?
Twitter is a free social networking and microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at the Twitter.com website.
The default settings for Twitter are public. Unlike Facebook or LinkedIn, where members need to approve social connections, anyone can follow anyone on public Twitter. To weave tweets into a conversation thread or connect them to a general topic, members can add hash tags to a keyword in their post. The hash tag, which acts like a Meta tag, is expressed as #keyword.
Tweets, which may include hyperlinks, are limited to 140 characters, due to the constraints of Twitter's Short Message Service (SMS) delivery system. Because tweets can be delivered to followers in real time, they might seem like instant messages to the novice user. But unlike IMs that disappear when the user closes the application, tweets are also posted on the Twitter website. They are permanent, they are searchable and they are public. Anyone can search tweets on Twitter, whether they are a member or not.
Here is an example of how you, as an IT pro, might use Twitter:
Let's say you are interested in learning more about cloud computing. First, you could search Twitter to see if anyone is talking (tweeting) about cloud computing. A quick search reveals that lots of Twitter members are talking about cloud computing.
Now you could do one of several things. You could simply keep tabs on cloud computing by returning and searching Twitter each day (not very efficient -- but effective) or you could join Twitter and follow people who have posted tweets that catch your interest. As a Twitter member, you can post your own tweets or you can just remain a follower and lurk.
Twitter uses an open-source Web framework called Ruby on Rails (RoR). The API is open and available to application developers.
What is a blog?
A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity.
What is Instagram?
Instagram is a popular photo-sharing app for smart phones. Compared with other social networks, Instagram is relatively simple—it's focused exclusively on sharing photos with your friends.
Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone and then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friend’s lives through pictures as they happen. We imagine a world more connected through photos.
Why use Instagram?
At this point, you may be thinking: Why do I need a separate app for sharing photos? Couldn't I just post them on Facebook or another social network? One reason for Instagram's popularity is its simplicity. Rather than focusing on a lot of different features, Instagram has only one core feature, which makes it especially easy to share photos and see photos from your friends.
Filters are another reason people like using Instagram. Whenever you take a photo in Instagram, you can quickly apply a filter to give the photo a unique look. Filters can help transform an ordinary photo into something worth sharing without much effort.
What is Pinterest?
Pinterest is a digital community where a use or business can post, manage, upload and save images and videos know as Pins through collections know as boards. It is also the visual bookmarking tool that helps you discover and save creative ideas.